BUTTERFLY OF LIFE® will continue to update this policy from time to time, without notice. Please check back frequently for any changes. In addition, you can email info@butterflyoflife.com for updates.

Your privacy is important to us. This privacy policy is designed to inform you of what information BUTTERFLY OF LIFE® collects, why we collect the information and how we use the information we collect.

In general, you can browse our Web Site without revealing any personally identifiable information about yourself. When you submit your personally identifiable information to us, you are giving us your consent to the collection, use and disclosure of your personally identifiable information as set forth in this privacy policy.

BUTTERFLY OF LIFE®, and our partners, do not sell, trade or rent your personally identifiable information to third-parties. We do transmit your information to our distribution partner, Kirchner Corporation. Their website is www.kirchnercorp.com.

We may use our information to communicate our products and services. For example, we may communicate to you information regarding promotions, surveys, contests, sweepstakes or product or service updates. Your personally identifiable information may also be used to improve and customize our Web Site's content, layout and services. These uses improve and customize our interactions with you to better meet your needs.

If you do not want to receive communications from us, you may elect to opt-out of receiving such communications; please see the "Choice/Opt-Out" section below for more information.

We may collect and disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may collect and possibly share personally identifiable information and any other information available to us in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any personal or as otherwise required by law. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.

We may share your personally identifiable information with authorized third party partners, agents and contractors. For example, if we need to ship something to you, we must share your name and address with a shipping company. Examples of other third parties that we may share your personal information with include: webhosting companies, fulfillment companies (e.g., companies that fulfill product orders), jewelers, assemblers, data analysis firms, affiliates, third party consulting or marketing firms and e-mail service providers. Additionally, if you use a credit card or other financing alternative to place an order with BUTTERFLYOFLIFE.COM, to confirm and process your order we will share your personally identifiable information with such financing company. These third parties only receive personally identifiable information if such information is needed to perform their function(s), and they are not authorized to use any personally identifiable information for any other purpose(s) other than the purpose(s) set forth by BUTTERFLYOFLIFE.COM.

If at any time you choose to enter BUTTERFLY OF LIFE® feedback, share a story, or any other communication, you allow us to post your feedback on our Web Site. If requested, we will remove your feedback from our Web Site at any time if you send your request via e-mail to info@ButterflyofLife.com.

When you visit our Web Site, BUTTERFLY OF LIFE® collects your IP address to, among other things, help diagnose problems with its server, administer and tune the operation of its Web Site, analyze trends, track traffic patterns, gather demographic information for aggregate use, and track the date and duration of each session within our Web Site. Your IP address may also be used in combination with your personally identifiable information for credit fraud protection and risk reduction.

To opt-out of receiving communications from BUTTERFLY OF LIFE® e-mail at info@butterflyoflife.com